Gillian Dyer

Advertising as Communication

• Broschiertes Buch

Produktbeschreibung

"I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.: --"Journal of Educational Television This title available in eBook format. Click here for more information. Visit our eBookstore at: www.ebookstore.tandf.co.uk.

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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Revised edition
• Seitenzahl: 248
• Erscheinungstermin: 18. November 1982
• Englisch
• Abmessung: 200mm x 154mm x 20mm
• Gewicht: 331g
• ISBN-13: 9780415027816
• ISBN-10: 0415027810
• Artikelnr.: 21496130

Autorenporträt

Gillian Dyer

Inhaltsangabe

Preface Introduction, What is advertising? Commercial consumer advertising,
Mass communications, Public relations 1 The origins and development of
advertising 2 The new advertising 3 The new media 4 The effects of
advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The
language of advertising 8 The rhetoric of advertising