Sean Nixon

Advertising Cultures

Gender, Commerce, Creativity

• Broschiertes Buch

Produktbeschreibung

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

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Produktdetails

• Culture, Representation and Identity series
• Verlag: Sage Publications
• Seitenzahl: 196
• Erscheinungstermin: 27. Februar 2003
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 307g
• ISBN-13: 9780761961987
• ISBN-10: 0761961984
• Artikelnr.: 21534214

Autorenporträt

Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex. 

Inhaltsangabe

Introduction
PART ONE: ADVERTISING, CULTURAL INTERMEDIARIES AND CULTURAL ANALYSIS
Advertising and Commercial Culture
PART TWO: COMMERCE AND CREATIVITY
`Purveyors of Creativity¿
Advertising Agencies, Commercial Expertise and Creative Jobs
Déclassé and Parvenus? The Social and Educational Make-Up of Creative Jobs
The Cult of Creativity
Advertising Creatives and the Pursuit of Newness
PART THREE: GENDER, CREATIVITY AND CREATIVE JOBS
A Homosocial World? Masculinity, Creativity and Creative Jobs
Between Men
Masculinity and the Dynamics of Creative Partnerships
Pleasure at Work
The Gender Ambivalences of Work-Based Sociability
Conclusion