Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
Ella Houston is a Senior Lecturer in Disability Studies and core member of the Centre for Culture & Disability Studies at Liverpool Hope University.
Inhaltsangabe
0.Introduction. 1.From Misfortune to Mainstream: The Evolving Nature of Representations of Disability in Advertising. 2.Money Maker, Piss Taker: Charity Sadvertising and Non-Disabled 'Saviours'. 3.Masking Madness: Pathologizing Portrayals of Mental Health Issues in Advertising. 4.Crossing the (Tag)line: When Advertisers Take Controversial, Humorous and Risky Approaches to Representing Disability. 5.From Disavowed to Desirable: Sexy, Sanitised and Speculative Appeals. 6.The Cost of Fame: Disabled Supercrips, Superstars and Social Media Influencer Marketing. x.Conclusion
0.Introduction. 1.From Misfortune to Mainstream: The Evolving Nature of Representations of Disability in Advertising. 2.Money Maker, Piss Taker: Charity Sadvertising and Non-Disabled 'Saviours'. 3.Masking Madness: Pathologizing Portrayals of Mental Health Issues in Advertising. 4.Crossing the (Tag)line: When Advertisers Take Controversial, Humorous and Risky Approaches to Representing Disability. 5.From Disavowed to Desirable: Sexy, Sanitised and Speculative Appeals. 6.The Cost of Fame: Disabled Supercrips, Superstars and Social Media Influencer Marketing. x.Conclusion
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