Shalini Shankar

Advertising Diversity

Ad Agencies and the Creation of Asian American Consumers

• Gebundenes Buch

Produktbeschreibung

Shalini Shankar is Associate Professor of Anthropology and Asian American Studies at Northwestern University. She is the author of Desi Land: Teen Culture, Class, and Success in Silicon Valley, also published by Duke University Press.

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 328
• Erscheinungstermin: 27. April 2015
• Englisch
• Abmessung: 234mm x 155mm x 23mm
• Gewicht: 567g
• ISBN-13: 9780822358640
• ISBN-10: 0822358646
• Artikelnr.: 41559771

Autorenporträt

Shalini Shankar is Associate Professor of Anthropology and Asian American Studies at Northwestern University. She is the author of Desi Land: Teen Culture, Class, and Success in Silicon Valley, also published by Duke University Press.

Inhaltsangabe

Preface ix
Introduction. The Pitch 1
1. Account Planning 37
2. Creative 89
3. Account Services 147
4. Production and Media 191
Conclusion. Audience Testing 250
Acknowledgments 269
Appendix 1. Transcription Key 271
Appendix 2. Asian American Populations in the United States 272
Notes 275
Glossary 287
References 289
Index 307