Shalini Shankar is Associate Professor of Anthropology and Asian American Studies at Northwestern University. She is the author of Desi Land: Teen Culture, Class, and Success in Silicon Valley, also published by Duke University Press.
Shalini Shankar is Associate Professor of Anthropology and Asian American Studies at Northwestern University. She is the author of Desi Land: Teen Culture, Class, and Success in Silicon Valley, also published by Duke University Press.
Shalini Shankar is Associate Professor of Anthropology and Asian American Studies at Northwestern University. She is the author of Desi Land: Teen Culture, Class, and Success in Silicon Valley, also published by Duke University Press.
Inhaltsangabe
Preface ix Introduction. The Pitch 1 1. Account Planning 37 2. Creative 89 3. Account Services 147 4. Production and Media 191 Conclusion. Audience Testing 250 Acknowledgments 269 Appendix 1. Transcription Key 271 Appendix 2. Asian American Populations in the United States 272 Notes 275 Glossary 287 References 289 Index 307
Preface ix Introduction. The Pitch 1 1. Account Planning 37 2. Creative 89 3. Account Services 147 4. Production and Media 191 Conclusion. Audience Testing 250 Acknowledgments 269 Appendix 1. Transcription Key 271 Appendix 2. Asian American Populations in the United States 272 Notes 275 Glossary 287 References 289 Index 307
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