Pousali Banerjee, Indrani Mukherjee

Broschiertes Buch

Advertising Effectiveness Of Straight Versus Dramatic Ads

Beschreibung

Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2 2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.

Autor

M.sc in Psicologia applicata presso il Rajabazar Collegio scientifico (INDIA). Mi piacciono le responsabilità stimolanti in cui ho l'opportunità di esplorare le mie conoscenze e competenze e di essere intraprendente, innovativa e flessibile.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 76
• Erscheinungstermin: 12. August 2016
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 131g
• ISBN-13: 9783659933226
• ISBN-10: 3659933228
• Artikelnr.: 45610535