Advertising Effectiveness with special reference to Mobile Handsets - Kumar, Rajesh
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Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.…mehr

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Produktbeschreibung
Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.
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Autorenporträt
Dr. Rajesh Kumar ist außerordentlicher Professor an der Chitkara University, Punjab. Sein Interessengebiet umfasst Werbung, Branding und Dienstleistungsmarketing. Er hat 5 Jahre Lehrerfahrung. Er hat in verschiedenen referierten nationalen und internationalen Fachzeitschriften veröffentlicht.