ADVERTISING EFFECTIVENESS - Gutyuk, Elena
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In modern conditions the advertising activity is considered as an independent type of business and as an element of the marketing complex. At the same time, the issues of formation of advertising activities from the point of view of assessment of their effectiveness remain insufficiently developed. At the same time, the practice of development of market relations shows that effective advertising activities are an important element of increasing competitiveness, accelerating the turnover of capital and, consequently, improving the efficiency of the enterprise.

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Produktbeschreibung
In modern conditions the advertising activity is considered as an independent type of business and as an element of the marketing complex. At the same time, the issues of formation of advertising activities from the point of view of assessment of their effectiveness remain insufficiently developed. At the same time, the practice of development of market relations shows that effective advertising activities are an important element of increasing competitiveness, accelerating the turnover of capital and, consequently, improving the efficiency of the enterprise.
Autorenporträt
Gutyuk Elena Nazirovna è nata il 21 dicembre 1972, ha lavorato per 14 anni presso l'Università Statale del Servizio della Regione del Volga, attualmente è professore associato, autrice di 40 pubblicazioni sull'efficacia delle attività pubblicitarie, la formazione e lo sviluppo del mercato dei servizi intellettuali.