D. Spring

Advertising in the Age of Persuasion

Building Brand America 1941-1961

• Gebundenes Buch

Produktbeschreibung

Documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan US / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-230-11694-8
• 2011
• Seitenzahl: 235
• Erscheinungstermin: 26. Oktober 2011
• Englisch
• Abmessung: 211mm x 145mm x 20mm
• Gewicht: 434g
• ISBN-13: 9780230116948
• ISBN-10: 0230116949
• Artikelnr.: 33253706

Autorenporträt

DAWN SPRING is an independent designer and scholar whose career has been dedicated to engaging popular audiences in history through digital history, digital humanities and entertainment, and utilizing new media and technology in teaching history. Her research on American advertisers began under the guidance of her advisor Dr. Wayne Durrill, Dr. Christopher Phillips and Dr. Geoffrey Plank. Spring teaches Native American and United States History online. She holds a PhD and MA in United States History from the University of Cincinnati and an MA in Media Studies from the New School for Social Research.

Inhaltsangabe

Persuaders in the Public Interest Miracle, USA The Brand Names Foundation's 'Worthwhile Community Activity' Advertising - A New Weapon in the Worldwide Fight for Freedom Saving the World through Religious Revival The Crusade for Freedom One Nation, One World with Television 'The Conscience of America' and 'The Arsenal of Persuasion'

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Persuaders in the Public Interest Miracle, USA The Brand Names Foundation's 'Worthwhile Community Activity' Advertising - A New Weapon in the Worldwide Fight for Freedom Saving the World through Religious Revival The Crusade for Freedom One Nation, One World with Television 'The Conscience of America' and 'The Arsenal of Persuasion'

Rezensionen

"Advertising in the Age of Persuasion reveals how, by urgently defending the advertising industry as a tool to globally expand 'free enterprise' and democracy during the Cold War, ad councils legitimized and necessitated the spread of persuasive information over the course of the century. Spring evidences how their political networking ultimately created the current context for our commercially saturated lives and invites readers to investigate the current context of post-9/11 'brand America.'" (Kera Lovell, Journal of American Culture, Vol. 88 (2), June, 2015)

"Spring's account is intriguing and makes extensive use of primary sources . . . the book offers useful information to those interested in exploring the interconnections between advertising, domestic politics, and public diplomacy in postwar America." - American Historical Review

"Opens new territory for examining the manipulation of domestic and foreign public opinion during the Cold War . . . Spring'swork will certainly spark a greater understanding of, and a more sophisticated appreciation for, the nature of America's unique public information programs." - The Journal of American History

"Thoroughly researched . . . This volume adds another layer to an understanding of the ad-intensive society in which Americans live and positions readers to reflect on the ultimate success of a century of global business expansion. Recommended." - CHOICE

"Opens new territory for examining the manipulation of domestic and foreign public opinion during the Cold War . . . Spring's work will certainly spark a greater understanding of, and a more sophisticated appreciation for, the nature of America's unique public information programs." - The Journal of American History "Thoroughly researched . . . This volume adds another layer to an understanding of the ad-intensive society in which Americans live and positions readers to reflect on the ultimate success of a century of global business expansion. Recommended." - CHOICE