Advertising in the Digital Age - Yesiloglu, Sevil; Costello, Joyce
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A cutting-edge exploration of advertising theory and practice in the context of today's digital media environment, built around the BA in Advertising at the London College of Communication. 

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Produktbeschreibung
A cutting-edge exploration of advertising theory and practice in the context of today's digital media environment, built around the BA in Advertising at the London College of Communication. 
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Autorenporträt
Dr Sevil Yesiloglu is senior lecturer in Marketing at Queen Mary University of London.  Sevil is Associate Fellow of HEA. Before joining Queen Mary University of London, Sevil was a senior lecturer and course leader in Advertising at London College of Communications (UAL). She has contributed to policy work in influencer culture, impact of influencers on advertising and the digital economy, and is cited in various UK and European government documents. Sevil's research, teaching and consultancy projects cover digital aspects of advertising and marketing including online harms, brand-related content, influencer marketing and social media engagement. Dr Sevil Yesiloglu is co-editor of Influencer Marketing: Building Brand Communities and Engagement (2020).