Advertising in the New World - Miller, John
16,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
  • Broschiertes Buch

Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text, john miller confronts criticism with nuance and does not evade the challenges that arise in a postmodern society worried about the way it produces,…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text, john miller confronts criticism with nuance and does not evade the challenges that arise in a postmodern society worried about the way it produces, innovates, consumes and desires. Much more than a defense of advertising as such, it offers us a quest: to bring out positive, conscious but re-enchanted advertising.
Autorenporträt
John Miller, DMin has had a varied career in ministry.He secured his BA Pastoral Ministry from Southeastern University and has MAs in Christian Ministry and Clinical Counseling from the Assemblies of God Theological Seminary and Regent University, respectively. John received his doctorate from Assemblies of God Theological Seminary.John has served as a Staff Pastor, a Hospice Chaplain, a conference Speaker at international gatherings, and has raised over $150,000 in mission's projects.Outside of ministry, John is a 49ers fan for life and enjoys watching Brazilian Jiu Jitsu. He has two boys, Jaxson and Jentzen.