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Advertising Management - Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein
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  • Broschiertes Buch

Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

Produktbeschreibung
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Autorenporträt
Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein