Advertising Media A-To-Z - Surmanek, Jim
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The advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more! Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features. Advertising professionals, marketing managers, media sales…mehr

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Produktbeschreibung
The advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more! Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features. Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of: * Every major term and concept necessary for accurate media planning * Listings of related terms to allow further understanding of terms and concepts * URLs for associated websites * Mathematical formulas with plain-English explanations * Acronyms listed alphabetically by the acronym itself as well as the expanded spelling The explosion in advertising media has led to a similar increase in the terms and concepts that professionals must know, understand, and use every day. Use Advertising Media A-to-Z as your fingertip reference for this often-confusing, always-changing field and guarantee that you will always know exactly what is being said, what it really means, and how it can boost your media-related knowledge and effectiveness.
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide