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First published in 1911, this guidebook provides a comprehensive overview of advertising strategies and tools for businesses and marketers in the early 20th century. Author Thomas Herbert Russell draws on his experience as an advertising executive to offer practical advice on creating effective campaigns, targeting specific audiences, and using emerging media like radio and motion pictures. A valuable historical resource for anyone interested in the evolution of advertising and marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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