Elza Ibroscheva

Advertising, Sex, and Post-Socialism

Women, Media, and Femininity in the Balkans

• Gebundenes Buch

Produktbeschreibung

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 202
• Erscheinungstermin: 1. Juli 2013
• Englisch
• Abmessung: 235mm x 157mm x 17mm
• Gewicht: 488g
• ISBN-13: 9780739172667
• ISBN-10: 0739172662
• Artikelnr.: 37743844

Autorenporträt

Elza Ibroscheva is Associate Professor and Director of Graduate Studies at the Department of Mass Communications, Southern Illinois University Edwardsville.

Inhaltsangabe

Chapter 1: Introduction Chapter 2: Sex? Please, We Are Socialist: The
Ideology of Femininity and Sex during Socialism Chapter 3: Advertising and
the Socialist Economy Chapter 4: Liberating Women: The Role of Media in
Defining Femininity in the Post-Socialist Transition Chapter 5: Of vodka,
Watermelons and Other Sexy Fruit: Advertising and the Objectification of
Women in Bulgaria Chapter 6: Sex and Politics: Consuming Women's Bodies
Chapter 7: Conclusion