Elza Ibroscheva

Advertising, Sex, and Post-Socialism

Women, Media, and Femininity in the Balkans

• Broschiertes Buch

Produktbeschreibung

The book traces gender ideologies in the Balkans through emancipating women's roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertising's effects on post-socialist societies and gender identities.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 202
• Erscheinungstermin: 25. Februar 2015
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 294g
• ISBN-13: 9781498557160
• ISBN-10: 1498557163
• Artikelnr.: 47400112

Autorenporträt

Elza Ibroscheva is Associate Professor and Director of Graduate Studies at the Department of Mass Communications, Southern Illinois University Edwardsville.

Inhaltsangabe

Chapter 1: Introduction Chapter 2: Sex? Please, We Are Socialist: The
Ideology of Femininity and Sex during Socialism Chapter 3: Advertising and
the Socialist Economy Chapter 4: Liberating Women: The Role of Media in
Defining Femininity in the Post-Socialist Transition Chapter 5: Of vodka,
Watermelons and Other Sexy Fruit: Advertising and the Objectification of
Women in Bulgaria Chapter 6: Sex and Politics: Consuming Women's Bodies
Chapter 7: Conclusion