John Sinclair

Broschiertes Buch

Advertising, the Media and Globalisation

A World in Motion

Beschreibung

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

Autor

John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 170
• Erscheinungstermin: 19. April 2012
• Englisch
• Abmessung: 234mm x 156mm x 9mm
• Gewicht: 269g
• ISBN-13: 9780415668835
• ISBN-10: 0415668832
• Artikelnr.: 32729987