Michael Schudson

Advertising, The Uneasy Persuasion

Its Dubious Impact on American Society

• Gebundenes Buch

Produktbeschreibung

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 336
• Erscheinungstermin: 21. März 2013
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 649g
• ISBN-13: 9780415817936
• ISBN-10: 0415817935
• Artikelnr.: 42024829

Autorenporträt

Michael Schudson

Inhaltsangabe

Acknowledgements. Preface to the paperback edition. Introduction. 1. The
advertiser's perspective 2. What advertising agencies know 3. The
consumer's information environment 4. An anthropology of goods 5.
Historical roots of consumer culture 6. The emergence of new consumer
patterns: a case study of the cigarette 7. Advertising as capitalist
realism 8. An evaluation of advertising. Afterword. Notes. Index.