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Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
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Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
Produktdetails
- Produktdetails
- Verlag: Sage Publications, Inc
- Seitenzahl: 338
- Erscheinungstermin: 16. Juli 1999
- Englisch
- Abmessung: 229mm x 152mm x 18mm
- Gewicht: 491g
- ISBN-13: 9780761912859
- ISBN-10: 0761912851
- Artikelnr.: 21463394
- Verlag: Sage Publications, Inc
- Seitenzahl: 338
- Erscheinungstermin: 16. Juli 1999
- Englisch
- Abmessung: 229mm x 152mm x 18mm
- Gewicht: 491g
- ISBN-13: 9780761912859
- ISBN-10: 0761912851
- Artikelnr.: 21463394
Introduction - M Carole Macklin and Les Carlson PART ONE: IN SEARCH OF WHAT CHILDREN KNOW AND THINK ABOUT ADVERTISING AND HOW ADVERTISING WORKS Through the Eyes of a Child - Deborah Roedder John Children
s Knowledge and Understanding of Advertising Socialization and Adolescents
Skepticism toward Advertising - Tamara F Mangleburg and Terry Bristol Evaluating Impact of Affiliation Change on Children
s TV Viewership and Percpetions of Network Branding - Robert Abelman and David Atkin Youth, Advertising and Symbolic Meaning - Cindy Dell Clark PART TWO: SOCIETAL IMPACT AND CONCERNS
We
ll Be Back in a Moment
- Alison Alexander et al A Content Analysis of Advertisements in Children
s Television in the 1950s Mothers
Preferences for Regulating Children
s Television - Ann D Walsh, Russell N Laczniak and Les Carlson A Comparison of Children
s and Prime-Time Fine-Print Advertising Disclosure Practices - Darrel D Muehling and Richard H Kolbe The Beauty Myth and the Persuasiveness of Advertising - Mary C Martin, James W Gentry and Ronald Paul Hill A Look at Adolescent Girls and Boys Selling Food to Children - Bonnie B Reece, Nora J Rifon and Kimberly Rodriguez Is Fun Part of a Balanced Breakfast? PART THREE: ADVERTISING DIRECTED TO CHILDREN ABOUT CIGARETTES, SMOKING AND BEER How Do We Persuade Children Not to Smoke? - Laura Peracchio and David Luna Camels and Cowboys - Barbara J Phillips and Liza Stavchansky How Junior High Students View Cigarette Advertising Adolescents
Attention to Beer and Cigarette Print Ads and Associated Product Warnings - Richard J Fox et al PART FOUR: FUTURE DIRECTIONS FOR RESEARCH Advertising to Children in the Twenty-First Century - Christine Wright-Isak New Questions within Familiar Themes The Future for Children and the Internet - Carole Walters Advertising
s Effects - Marvin E Goldberg Juxtaposing Research with Older and Younger Youths The Context of Advertising and Children - Jeffrey J Stoltman Future Research Directions
s Knowledge and Understanding of Advertising Socialization and Adolescents
Skepticism toward Advertising - Tamara F Mangleburg and Terry Bristol Evaluating Impact of Affiliation Change on Children
s TV Viewership and Percpetions of Network Branding - Robert Abelman and David Atkin Youth, Advertising and Symbolic Meaning - Cindy Dell Clark PART TWO: SOCIETAL IMPACT AND CONCERNS
We
ll Be Back in a Moment
- Alison Alexander et al A Content Analysis of Advertisements in Children
s Television in the 1950s Mothers
Preferences for Regulating Children
s Television - Ann D Walsh, Russell N Laczniak and Les Carlson A Comparison of Children
s and Prime-Time Fine-Print Advertising Disclosure Practices - Darrel D Muehling and Richard H Kolbe The Beauty Myth and the Persuasiveness of Advertising - Mary C Martin, James W Gentry and Ronald Paul Hill A Look at Adolescent Girls and Boys Selling Food to Children - Bonnie B Reece, Nora J Rifon and Kimberly Rodriguez Is Fun Part of a Balanced Breakfast? PART THREE: ADVERTISING DIRECTED TO CHILDREN ABOUT CIGARETTES, SMOKING AND BEER How Do We Persuade Children Not to Smoke? - Laura Peracchio and David Luna Camels and Cowboys - Barbara J Phillips and Liza Stavchansky How Junior High Students View Cigarette Advertising Adolescents
Attention to Beer and Cigarette Print Ads and Associated Product Warnings - Richard J Fox et al PART FOUR: FUTURE DIRECTIONS FOR RESEARCH Advertising to Children in the Twenty-First Century - Christine Wright-Isak New Questions within Familiar Themes The Future for Children and the Internet - Carole Walters Advertising
s Effects - Marvin E Goldberg Juxtaposing Research with Older and Younger Youths The Context of Advertising and Children - Jeffrey J Stoltman Future Research Directions
Introduction - M Carole Macklin and Les Carlson PART ONE: IN SEARCH OF WHAT CHILDREN KNOW AND THINK ABOUT ADVERTISING AND HOW ADVERTISING WORKS Through the Eyes of a Child - Deborah Roedder John Children
s Knowledge and Understanding of Advertising Socialization and Adolescents
Skepticism toward Advertising - Tamara F Mangleburg and Terry Bristol Evaluating Impact of Affiliation Change on Children
s TV Viewership and Percpetions of Network Branding - Robert Abelman and David Atkin Youth, Advertising and Symbolic Meaning - Cindy Dell Clark PART TWO: SOCIETAL IMPACT AND CONCERNS
We
ll Be Back in a Moment
- Alison Alexander et al A Content Analysis of Advertisements in Children
s Television in the 1950s Mothers
Preferences for Regulating Children
s Television - Ann D Walsh, Russell N Laczniak and Les Carlson A Comparison of Children
s and Prime-Time Fine-Print Advertising Disclosure Practices - Darrel D Muehling and Richard H Kolbe The Beauty Myth and the Persuasiveness of Advertising - Mary C Martin, James W Gentry and Ronald Paul Hill A Look at Adolescent Girls and Boys Selling Food to Children - Bonnie B Reece, Nora J Rifon and Kimberly Rodriguez Is Fun Part of a Balanced Breakfast? PART THREE: ADVERTISING DIRECTED TO CHILDREN ABOUT CIGARETTES, SMOKING AND BEER How Do We Persuade Children Not to Smoke? - Laura Peracchio and David Luna Camels and Cowboys - Barbara J Phillips and Liza Stavchansky How Junior High Students View Cigarette Advertising Adolescents
Attention to Beer and Cigarette Print Ads and Associated Product Warnings - Richard J Fox et al PART FOUR: FUTURE DIRECTIONS FOR RESEARCH Advertising to Children in the Twenty-First Century - Christine Wright-Isak New Questions within Familiar Themes The Future for Children and the Internet - Carole Walters Advertising
s Effects - Marvin E Goldberg Juxtaposing Research with Older and Younger Youths The Context of Advertising and Children - Jeffrey J Stoltman Future Research Directions
s Knowledge and Understanding of Advertising Socialization and Adolescents
Skepticism toward Advertising - Tamara F Mangleburg and Terry Bristol Evaluating Impact of Affiliation Change on Children
s TV Viewership and Percpetions of Network Branding - Robert Abelman and David Atkin Youth, Advertising and Symbolic Meaning - Cindy Dell Clark PART TWO: SOCIETAL IMPACT AND CONCERNS
We
ll Be Back in a Moment
- Alison Alexander et al A Content Analysis of Advertisements in Children
s Television in the 1950s Mothers
Preferences for Regulating Children
s Television - Ann D Walsh, Russell N Laczniak and Les Carlson A Comparison of Children
s and Prime-Time Fine-Print Advertising Disclosure Practices - Darrel D Muehling and Richard H Kolbe The Beauty Myth and the Persuasiveness of Advertising - Mary C Martin, James W Gentry and Ronald Paul Hill A Look at Adolescent Girls and Boys Selling Food to Children - Bonnie B Reece, Nora J Rifon and Kimberly Rodriguez Is Fun Part of a Balanced Breakfast? PART THREE: ADVERTISING DIRECTED TO CHILDREN ABOUT CIGARETTES, SMOKING AND BEER How Do We Persuade Children Not to Smoke? - Laura Peracchio and David Luna Camels and Cowboys - Barbara J Phillips and Liza Stavchansky How Junior High Students View Cigarette Advertising Adolescents
Attention to Beer and Cigarette Print Ads and Associated Product Warnings - Richard J Fox et al PART FOUR: FUTURE DIRECTIONS FOR RESEARCH Advertising to Children in the Twenty-First Century - Christine Wright-Isak New Questions within Familiar Themes The Future for Children and the Internet - Carole Walters Advertising
s Effects - Marvin E Goldberg Juxtaposing Research with Older and Younger Youths The Context of Advertising and Children - Jeffrey J Stoltman Future Research Directions