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In today's competitive era, one is constantly pushing up products with advertisements. Various studies show that advertisements have an influence on the purchase behavior of customers. The effect of the advertising on consumers rests on the theory of message repetition. It can be classified into three main effects: a current effect on behavior, a carryover effect on behavior and a non behavioral effect on attitude and memory. So far, banks have established an outstanding track record of innovation, growth and value creation to serve their customers.
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