Michelle McCormick

African American Girls on MySpace

Artistic Expression, Viral Marketing and Corporate Presence

• Broschiertes Buch

Produktbeschreibung

This study examined 50 MySpace profiles constructed
by 14-17 year old African American females attending
a Los Angeles public high school during the 2007-8
academic year. The text, images and multimedia
applications found in these profiles were analyzed in
relation to gender and racial ideologies that
permeate popular mass media. These public profiles
function as intersectional digital bodies wherein
signs and messages used to communicate and socialize
with others are publicly broadcast on the Internet.
MySpace is a corporate entity ripe for viral
marketing and although advertising is part of its
social fabric, most profiles in this sample were
largely devoid of logos and did not link to corporate
profiles as friends within the network. These
profiles did reveal images and text that were
ideologically aligned with white, heterosexual love,
Western standards of beauty and constructions of
femininity. However, they did not transmit racist
or homophobic ideologies via images, text or
multimedia applications. Ultimately these profiles
represent the creative and multifaceted digital
identities constructed by a select group of young
African American females on MySpace.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 64
• Englisch
• Abmessung: 220mm
• ISBN-13: 9783639138092
• ISBN-10: 3639138090
• Artikelnr.: 26355962

Autorenporträt

Michelle earned a B.A. degree in Sociology with minors in Women
Studies and African American Studies from the University of
California, Irvine and a M.S. degree from the School of Justice &
Social Inquiry at Arizona State University. She now serves as the
Academic Success Specialist for the Film & Media Studies
program at ASU.