African Language Media

Development, Economics and Management
Herausgeber: Salawu, Abiodun

• Gebundenes Buch

Produktbeschreibung

This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters explore the political economy and management of African language media and consider case studies of the successes and failures of African language newspapers, as well as the challenges of developing quality journalism. Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 310
• Erscheinungstermin: 17. November 2020
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 633g
• ISBN-13: 9780367408404
• ISBN-10: 0367408406
• Artikelnr.: 60022878

Autorenporträt

Abiodun Salawu is Professor of Journalism, Communication and Media Studies and Director of the research entity Indigenous Language Media in Africa at the North-West University, South Africa.

Inhaltsangabe

Introduction Part 1: Political Economy of African Language Media 1. The
political economy of indigenous language media in Nigeria and the challenge
of survival in digital age 2. The politics of language and the
underdevelopment of African language press in Zimbabwe Part 2:Mixed Bag:
Failures and Successes of African Language Newspapers 3. In the dead end:
the decline of the indigenous language press in post-colonial Zimbabwe 4.
Making sense of South African Mmega Dikgang's transition from Setswana to
English 5. The extinction of siSwati-language newspapers in the Kingdom of
Eswatini 6. Indigenous language newspapers in Zimbabwe: Kwayedza and
Umthunywa and the struggle for survival 7. Indigenous language media and
the survival game: the Alaroye newspaper example from Nigeria Part 3:
Management and Sustainability of African Language Media 8. Reimagining the
Future of Indigenous Language Press in the Digital Era 9. A survey of the
management, organisation, structure, content and columns of the
contemporary Yorùbá newspaper 10. The challenges of sustaining African
language newspaper businesses: the Yorùbá language example from Nigeria
Part 4: Towards quality: African Language Journalism Development 11. The
significance of African storytelling in journalism 12. African language
journalism in Ghana and the quest for quality and sustainable broadcast
journalism: an investigation of Peace FM 13. Editorial policies and the
isiXhosa language newspapers at Caxton Media and Independent Media Part 5:
Focus on the Broadcast Media 14. News syndication in local language
broadcasting in South Africa: hegemonic Infiltration or hybridity? Part 6:
Borrowing a Leaf 15. African language newspaper sustainability: lessons to
learn from Asia