Mehita Iqani (University of the Witwatersrand, Johannesburg, South

African Luxury Branding

From Soft Power to Queer Futures

• Broschiertes Buch

Produktbeschreibung

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

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Produktdetails

• Routledge Critical Advertising Studies
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 122
• Erscheinungstermin: 9. Oktober 2024
• Englisch
• Abmessung: 216mm x 140mm x 7mm
• Gewicht: 180g
• ISBN-13: 9781032129624
• ISBN-10: 103212962X
• Artikelnr.: 71556490

Autorenporträt

Mehita Iqani is the South African Research Chair in Science Communication at Stellenbosch University, South Africa.

Inhaltsangabe

List of Figures
Acknowledgements
1. African Luxury Brands in Global and Local Context
2. From Africa to the World: Cultural Inheritance as Soft Power
3. Back to Nature: Beauty and African Luxury Minimalism
4. Shiny Futures and Afro-Fabulous Queer Luxury
5. From Soft Power to Queer Futures: New Directions for African Luxury
6. Appendix 1: Details on Interviews
7. Bibliography