After The Monkey Ate My Cheese

Personal development advice on how to achieve success in business and in life

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Whatever you set as your goal, this book will help you to achieve it. Some of the advice is about progressing your career; some is simply about succeeding in life. All the advice comes from my own life experience. The lessons I teach are, in part, a record of, and a tribute to, the mistakes I've made. I begin by asking you to look within yourself so that you can decide what you really want. I then explain how to take control of your life so you can focus on the attainment of your goals. I cover the prerequisites for success and the core abilities you will have to deploy. I then survey the core skills you will need to acquire and illustrate each lesson with anecdotes from my own experience. There are sections on negotiating, on politics in business, on client relations, on innovation and on how to deal with professionals. And, at a personal level, I offer my thoughts on managing your personal brand and on personal integrity. Towards the end I give a summary of 52 tips which I hope will help you on your way. This book gives the following guarantee: If you follow the advice, you will succeed. That's it. No weasel words. No qualifications. No 'Terms and Conditions' in microscopic print. What's more, there's no gimmick, no magic trick, no silver bullet. I don't offer a hitherto undiscovered management technique, a uniquely innovative approach to problem-solving or a catchy sound bite that says it all. Nevertheless, I stand by my promise that if you follow my advice, you will succeed. As evidence of my good faith, I'm giving all the royalties from this book to charity. In the past, you must have wondered why anyone who had discovered the secret of success would ever decide to take time off from pursuing their career to write a self-help book. Surely, if they had the secret of success, they would spend their time following their own advice rather than sharing it with others. They certainly wouldn't want or need royalties from a book. And you're right. After years of trial and error, I've followed the advice in this book and I don't want or need the royalties. So I won't take any. On the other hand, the advice in this book is priceless and I don't want you to undervalue it. So you've had to pay for it. But all my royalties as author (10% of sales) will go to the British Red Cross. Like your success, that's guaranteed.

Weniger Details

After five years at New College, Oxford (M.A., M.Phil), Paul began his business career as a market research assistant at the Swiss pharmaceutical company, Sandoz Products Ltd, (now Novartis). Within three years, he was Market Research Manager and a year later Marketing Manager. After seven years at Sandoz he left to take up the post of Marketing and Devleopment Manager at Visnews Ltd (now Reuters Television), the world's leading television news agency. At Visnews, he set and oversaw a marketing function within the company and then worked extensively in overseas markets developing Visnews' media services (film and print), particularly in the Middle East. In 1978, he set up his own company, with the purpose of developing and marketing a new commercial service - the systematic analysis of the impact of media coverage on the brands of governments and companies. His company Panarc International Ltd (originally known in the UK as IMPACON Ltd) pioneered media coverage analysis, selling the service to government and commercial organisations in the UK and abroad. After a slow start, the company enjoyed considerable success, winning clients in government (including most UK government departments and several governments overseas) and in non-governmental and commercial organisations (including all parts of the BBC, other entertainment companies, BT, many charities and a number of banks). Paul developed media coverage analysis into a professional consultancy service, advising clients on the issues that most affected their brands and on the courses of action to take. Paul's role as MD of Panarc International involved the development of computer programs. The analysis of media coverage required a sophisticated program for content analysis, measured in terms of effect and reach. The result was the Max program. At the same time, Paul decided to develop a program that encapsulated the mental disciplines that he used to achieve his goals. That program is DocuPraxis - (www.docupraxis.co.uk). Throughout his business career, Paul has written poetry, and fictional and factual works, all of which have been published, most of them through his own publishing house, Panarc Publishing (www.panarcpublishing.com). Paul is married, with two grown-up children. He lives with his wife and two boxers dogs in the New Forest. Today, he is a full-time writer.