Ageing and Popular Culture - Blaikie, Andrew
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As the 'grey market' perpetuates the quest for eternal youth, the biological realities of deep old age are increasingly denied. Ageing and Popular Culture traces the historical emergence of stereotypes of retirement and documents their recent demise, arguing that although modernisation, marginalisation, and medicalisation created rigid age classifications, the rise of consumer culture has coincided with a postmodern broadening of options for those in the Third Age. With an adroit use of photographs and other visual sources, Andrew Blaikie demonstrates that an expanded leisure phase is breaking…mehr

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Produktbeschreibung
As the 'grey market' perpetuates the quest for eternal youth, the biological realities of deep old age are increasingly denied. Ageing and Popular Culture traces the historical emergence of stereotypes of retirement and documents their recent demise, arguing that although modernisation, marginalisation, and medicalisation created rigid age classifications, the rise of consumer culture has coincided with a postmodern broadening of options for those in the Third Age. With an adroit use of photographs and other visual sources, Andrew Blaikie demonstrates that an expanded leisure phase is breaking down barriers between mid and later life. At the same time, 'positive ageing' also creates new imperatives and new norms with attendant forms of deviance. While babyboomers may anticipate a fulfilling retirement, none relish decline. Has deep old age replaced death as the taboo subject of the late twentieth century? If so, what might be the consequences?

Table of contents:
1. Introduction: foreign land; 2. The history of old age: popular attitudes and policy perceptions; 3. The transformation of retirement; 4. Altered images; 5. Exploring visual memory; 6. Pictures at an exhibition: representations of age and generation; 7. Beside the sea: collective visions, ageing and heritage; 8. Landscapes of later life; 9. Conclusion: the struggle of memory against forgetting; Postscript - 2158.

As the 'grey market' perpetuates the quest for eternal youth, the biological realities of old age are increasingly denied. Ageing and Popular Culture traces changing images of ageing to argue that the rise of consumer culture has coincided with a postmodern broadening of options for those in the Third Age.

Traces changing popular images and policies around ageing to reconsider realities of the Third Age.
Rezensionen
'Highly stimulating and informative.' Canadian Journal of Sociology