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Ageing will become an increasingly important social and economic challenge for China as the aged proportion of the population grows. This book focuses on elderly people in China, many of whom were born before the Communists came to power in 1949, and who have experienced the many huge changes which have taken place over recent decades. It considers aged people from a media perspective, outlining elderly people¿s changing use of media, discussing how media content was tailored for them as the media audience at different periods, and exploring how elderly people have been portrayed in Chinese media.