Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unpredictable environment.
Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unpredictable environment.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership events for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.
Inhaltsangabe
Section ONE: The agile marketing opportunity; Chapter 01: Marketing in the digital age; Chapter 02: Defining agile marketing what it is, and what it's not; Chapter 03: Agile process and principles; Section TWO: Agile marketing strategy; Chapter 04: Understanding context and situational awareness; Chapter 05: Adaptive strategy; Section THREE: Agile marketing execution; Chapter 06: Using sprints; Chapter 07: Applying methodology to marketing execution; Section FOUR: Scaling agile marketing; Chapter 08: Agile marketing structures; Chapter 09: Agile marketing at scale; Chapter 10: Agile resourcing; Section FIVE: Agility from data; Chapter 11: Why data is the foundation of agile; Chapter 12: Learning well with data; Section SIX: Agile marketing culture and leadership; Chapter 13: What is agile culture in marketing?; Chapter 14: A culture of exploration; Chapter 15: Empowering high performing marketing teams; Section SEVEN: The agile marketing transformation; Chapter 16: Conclusion
Section ONE: The agile marketing opportunity; Chapter 01: Marketing in the digital age; Chapter 02: Defining agile marketing what it is, and what it's not; Chapter 03: Agile process and principles; Section TWO: Agile marketing strategy; Chapter 04: Understanding context and situational awareness; Chapter 05: Adaptive strategy; Section THREE: Agile marketing execution; Chapter 06: Using sprints; Chapter 07: Applying methodology to marketing execution; Section FOUR: Scaling agile marketing; Chapter 08: Agile marketing structures; Chapter 09: Agile marketing at scale; Chapter 10: Agile resourcing; Section FIVE: Agility from data; Chapter 11: Why data is the foundation of agile; Chapter 12: Learning well with data; Section SIX: Agile marketing culture and leadership; Chapter 13: What is agile culture in marketing?; Chapter 14: A culture of exploration; Chapter 15: Empowering high performing marketing teams; Section SEVEN: The agile marketing transformation; Chapter 16: Conclusion
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
