This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. The book takes the reader through the customer buying journey (Agile technique) outlining tips and tricks that have come from Agile deployments within sales functions to help them get started.
This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. The book takes the reader through the customer buying journey (Agile technique) outlining tips and tricks that have come from Agile deployments within sales functions to help them get started.
Brad Jeavons is an Organization Improvement Leader whose purpose is helping people reach their potential. He is focussed on assisting organizations achieve excellence for their people, customers, society and the planet. Over the past 20 years, Brad has accumulated extensive experience in leadership, sales, manufacturing, logistics, and consulting. He has worked with leading organizations across a broad range of industries such as retail, transport, technology, automotive, food & beverage, health, finance, and many more. Brad's passion for helping people led him to become a writer. There is no more powerful way to share knowledge and experience. Brad's wide range of expertise has combined to provide unique insights and knowledge towards achieving organizational excellence. His first book, "Agile Sales," has been developed from his experience in Operational and Sales Excellence. Brad for many years, had seen salespeople becoming disrupted by technology such as online stores and knowledge sharing systems. His book Agile Sales, provides salespeople and organizations approaches to build agility and start delivering value to customers again. Brad believes that successful organizational transformation requires more than just improvement to process and tools. It also requires a strong focus on leadership, behavior, and culture to sustain.
Inhaltsangabe
List of Figures. Foreword. Preface. Acknowledgments. About the Author. Introduction. 1 Agile Sales Concept 1: Customer Understanding. 2 Agile Sales Concept 2: Hoshin Kanri. 3 Agile Sales Concept 3: Scrum. 4 Agile Sales Concept 4: Kanban. 5 Agile Sales Concept 5: Sprints. 6 Agile Sales Concept 6: Leader Standard Work. 7 Agile Sales Concept 7: Sales Process Aligned to Your Customer's Buying Journey. 8 Discovery. 9 Research. 10 Purchase. 11 Delivery. 12 Devotion. 13 Leveraging. Conclusion. Bibliography. Index.
