This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, high-tech, consumer-oriented, and uncertain world.
This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, high-tech, consumer-oriented, and uncertain world.
Freddie L. Barnard is Professor Emeritus in the Department of Agricultural Economics at Purdue University, U.S. John Foltz is Professor and Chair of the Department of Animal Sciences at Ohio State University, U.S. Elizabeth A. Yeager is an Associate Professor in the Department of Agricultural Economics at Kansas State University, U.S. Brady Brewer is an Assistant Professor in the Department of Agricultural Economics at Purdue University, U.S.
Inhaltsangabe
PART 1. Agribusiness Management: Scope, Functions, and Tasks 1. The Business of Agribusiness 2. Managing the Agribusiness 3. Economics for Agribusiness Managers PART 2. Agribusiness Management: Organization and Context 4. The Organization of an Agribusiness 5. International Agribusiness PART 3. Marketing Management for Agribusiness 6. Strategic Market Planning 7. The Marketing Mix 8. Marketing Decision Tools for Agribusiness PART 4. Financial Management for Agribusiness 9. Understanding Financial Statements 10. Analyzing Financial Statements 11. Financing the Agribusiness 12. Tools for Evaluating Operating Decisions 13. Tools for Evaluating Investment Decisions PART 5. Operations Management for Agribusiness 14. Production Planning and Management 15. Supply Chain Management for Agribusiness PART 6. Human Resource Management for Agribusiness 16. Managing Organizational Structure 17. Managing Human Resources in Agribusiness End. Glossary
PART 1. Agribusiness Management: Scope, Functions, and Tasks 1. The Business of Agribusiness 2. Managing the Agribusiness 3. Economics for Agribusiness Managers PART 2. Agribusiness Management: Organization and Context 4. The Organization of an Agribusiness 5. International Agribusiness PART 3. Marketing Management for Agribusiness 6. Strategic Market Planning 7. The Marketing Mix 8. Marketing Decision Tools for Agribusiness PART 4. Financial Management for Agribusiness 9. Understanding Financial Statements 10. Analyzing Financial Statements 11. Financing the Agribusiness 12. Tools for Evaluating Operating Decisions 13. Tools for Evaluating Investment Decisions PART 5. Operations Management for Agribusiness 14. Production Planning and Management 15. Supply Chain Management for Agribusiness PART 6. Human Resource Management for Agribusiness 16. Managing Organizational Structure 17. Managing Human Resources in Agribusiness End. Glossary
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