John Cave Abbott, John C. Abbott

Agricultural Marketing Enterprises for the Developing World

With Case Studies of Indigenous Private, Transnational Co-Operative and Parastatal Enterp

• Broschiertes Buch

Produktbeschreibung

This textbook presents a selection of marketing enterprises which succeeded under the conditions prevailing in developing countries.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 232
• Erscheinungstermin: 30. Oktober 2009
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 383g
• ISBN-13: 9780521339087
• ISBN-10: 0521339081
• Artikelnr.: 28108096

Inhaltsangabe

Case studies contributions
Preface
Authors and acknowledgements
Abbreviations
1. Introduction
2. The marketing enterprise and economic development
3. Indigenous private enterprise
4. Transnational enterprises
5. Co-operatives
6. Parastatals
7. Developing an effective marketing structure
8. Managing a marketing enterprise
Index.