AI-Based Data Analytics

Applications for Business Management
Herausgeber: Chaudhary, Kiran; Alam, Mansaf

• Gebundenes Buch

Produktbeschreibung

This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence-based marketing and business that are helpful for business management to succeed in the marketplace by creating value.

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Produktdetails

• Verlag: CRC Press
• Seitenzahl: 244
• Erscheinungstermin: 29. Dezember 2023
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 544g
• ISBN-13: 9781032411767
• ISBN-10: 1032411767
• Artikelnr.: 69032174

Autorenporträt

Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi and has 12 years of teaching and research experience. She earned a Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. A distinguished student winning various awards of recognition, she is a book author as well as conference and journal paper author. Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia University, New Delhi, India. He has also been Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and the Editor-in-Chief for Journal of Applied Information Science. A journal and conference paper author, he conducts research in such area as big data analytics, machine learning & deep learning, cloud computing, cloud database management systems, object- oriented database systems, information retrieval, and data mining. His other academic activities include journal reviewer, member of conference program committees, journal editorial board member, and book author.

Inhaltsangabe

Preface. Acknowledgements. List of Abbreviations. About the Editors. List
of Contributors. Chapter 1 Use of AI in E-Commerce. Chapter 2 Sentiment
Analysis of Social Media with AI. Chapter 3 Unlocking the Power of
Explainable AI to Improve Customer Experiences in E-Commerce. Chapter 4
Business Intelligence. Chapter 5 Sentiment Analysis of Social Media:
Bibliometric Analysis. Chapter 6 Exploring Hugging Face Transformer Library
Impact on Sentiment Analysis: A Case Study. Chapter 7 Data Analytics in
Business Intelligence. Chapter 8 Federated Learning for Business
Intelligence: Predictive Maintenance in Industry 4.0. Chapter 9 Role of IoT
in Smart Cities: Proliferation and Challenges. Chapter 10 AI-Based Planning
of Business Management. Chapter 11 AI-Based Business Model Innovation in
New Technologies. Chapter 12 Cloud Computing: Storage Management, Security,
and Privacy. Chapter 13 Social Media Marketing and Online Impulse Buying
Behaviour: An Analysis through Website Quality as Moderator. Chapter 14
Effect of Blockchain Technology on the Future of E-Commerce in India.
Chapter 15 Assessing the Usage of Various Data Mining Techniques for
Analysis of Online Social Networks. Index.