Katie King

AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

• Broschiertes Buch

Produktbeschreibung

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13627
• Seitenzahl: 288
• Erscheinungstermin: 25. Januar 2022
• Englisch
• Abmessung: 233mm x 155mm x 30mm
• Gewicht: 442g
• ISBN-13: 9781398602007
• ISBN-10: 1398602000
• Artikelnr.: 61964016

Autorenporträt

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

Inhaltsangabe

• • Chapter - 01: AI and the future of work and society;
  • Chapter - 02: Strategic AI tools for marketing, sales and CX;
  • Chapter - 03: How AI is reshaping the world of retail and hospitality;
  • Chapter - 04: Driving change in the automotive and manufacturing sectors;
  • Chapter - 05: Optimizing AI data insights in finance, law and insurance;
  • Chapter - 06: Revolutionizing customer support in the telecoms sector;
  • Chapter - 07: New economic model for the robot revolution;
  • Chapter - 08: A framework for AI success;
  • Chapter - 09: Flourish or self-destruct?;

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Chapter
01: AI and the future of work and society; Chapter
02: Strategic AI tools for marketing, sales and CX; Chapter
03: How AI is reshaping the world of retail and hospitality; Chapter
04: Driving change in the automotive and manufacturing sectors; Chapter
05: Optimizing AI data insights in finance, law and insurance; Chapter
06: Revolutionizing customer support in the telecoms sector; Chapter
07: New economic model for the robot revolution; Chapter
08: A framework for AI success; Chapter
09: Flourish or self
destruct?;

Rezensionen

"AI poses the most fundamental structural challenges of our era. This book by the world's leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you're thinking about the future, read this book." Francis Ingham, Director General, PRCA and Chief Executive, ICCO