Professor Eyden Samunderu

Air Transport Management

Strategic Management in the Airline Industry

• Broschiertes Buch

Produktbeschreibung

Learn about the airline industry and strategic air transport management, through in-depth analysis and new models for practice.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 384
• Erscheinungstermin: 26. November 2019
• Englisch
• Abmessung: 233mm x 154mm x 30mm
• Gewicht: 606g
• ISBN-13: 9780749484569
• ISBN-10: 074948456X
• Artikelnr.: 56894683

Autorenporträt

Dr Eyden Samunderu is a leading expert in the area of air transport with extensive global consulting experience. He is Program Director for the Masters programmes at the International School of Management in Dortmund Germany. He is an Advisory Board Member of the Hamburg Aviation Board.

Inhaltsangabe

Chapter
01: The scope of the airline industry; Chapter
02: Growth and change in the airline industry
Air transport liberalization; Chapter
03: The airline alliances; Chapter
04: Airline industry analysis
A structure
conduct
performance perspective; Chapter
05: Airline competing business models; Chapter
06: Airline competition dynamics; Chapter
07: Measuring airline performance; Chapter
08: Strategic groups in the airline industry; Chapter
09: The future outlook of air transport; Chapter
10: Conclusion; Chapter
11: Index