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Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: At the beginning of this assignment the terms branch and branch attractiveness will beexplained. Afterwards the 5-Forces model by Porter is introduced and the theoreticalattributes will be explained. In the third step the theoretical concepts will be applied toAirbus S.A.S. in general and especially to the Airbus A380. Furthermore the characteristics of the aviation industry will be pointed out.