Eric Ofori-Kwakye

Alcohol Advertising in Ghana

Influence on Consumption Patterns

• Broschiertes Buch

Produktbeschreibung

According to the Ghana Statistical Service, the Ghanaian beverage industry has seen a remarkable growth which has resulted in an increase in alcohol advertising as the various alcoholic beverage companies compete among themselves to gain favourable consumer attitudes towards their products. In addition, although our advertising industry is almost a century old, no major analytical work in media sociology has been conducted to assess the influence of alcohol advertising on behaviour, particularly consumption patterns. Thus, the purpose of this work is to determine whether alcohol adverts influence the consumption behaviour of Ghanaians. Moreover, the discussion should help shed some light on the alcohol advertising industry in Ghana and should be especially useful to professionals in Media, Communications and Marketing fields, or anyone else interested in understanding advertising appeals used to persuade consumers.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 92
• Erscheinungstermin: 21. September 2011
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 155g
• ISBN-13: 9783845405858
• ISBN-10: 3845405856
• Artikelnr.: 34157875

Autorenporträt

The author is a budding Media Sociologist. He holds a Bachelor of Arts (Hons) Degree in SOCIOLOGY with Political Science (First Class Division) and a Master of Philosophy (M.Phil) Degree in SOCIOLOGY both awarded by the University of Ghana. He is currently a Sociology Teacher at Ghana International School.