Andere Kunden interessierten sich auch für
![Multi-Channel Distribution in the Age of the Digital Customer]( "Multi-Channel Distribution in the Age of the Digital Customer")
Multi-Channel Distribution in the Age of the Digital Customer52,95 €![Fostering Collaborative Data Exchange Using Semantic Data Models In The European Goods Transport Industry]( "Fostering Collaborative Data Exchange Using Semantic Data Models In The European Goods Transport Industry")
Fostering Collaborative Data Exchange Using Semantic Data Models In The European Goods Transport Industry44,90 €![Peculiarities of Innovation on Consumer Packaged Goods Industry in the Indian Market]( "Peculiarities of Innovation on Consumer Packaged Goods Industry in the Indian Market")
Peculiarities of Innovation on Consumer Packaged Goods Industry in the Indian Market48,95 €![The Business of Photography:]( "The Business of Photography:")
The Business of Photography: "You press the button, we do the rest"32,99 €![The Worth of Goods]( "The Worth of Goods")
The Worth of Goods59,99 €![A Scottish Perspective on the Sale of Goods Act and Applicability of UN Sale of Goods Law]( "A Scottish Perspective on the Sale of Goods Act and Applicability of UN Sale of Goods Law")
A Scottish Perspective on the Sale of Goods Act and Applicability of UN Sale of Goods Law18,95 €![Qualitative Organizational Research, Best Papers from the Davis Conference on Qualitative Research, Volume 2 (PB)]( "Qualitative Organizational Research, Best Papers from the Davis Conference on Qualitative Research, Volume 2 (PB)")
Qualitative Organizational Research, Best Papers from the Davis Conference on Qualitative Research, Volume 2 (PB)62,99 €
The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ¿Blue Oceans¿ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.