Thomas J. Mickey

All about Flowers: James Vick's Nineteenth-Century Seed Company

• Broschiertes Buch

Produktbeschreibung

Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.

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Produktdetails

• Verlag: Ohio University Press
• Seitenzahl: 204
• Erscheinungstermin: 7. Mai 2021
• Englisch
• Abmessung: 213mm x 152mm x 15mm
• Gewicht: 388g
• ISBN-13: 9780804012294
• ISBN-10: 0804012296
• Artikelnr.: 59415187

Autorenporträt

Thomas J. Mickey is Professor Emeritus of Communication Studies at Bridgewater State University, Bridgewater, Massachusetts. He is a graduate of the Boston Architectural College's Landscape Institute, a Master Gardener, and a garden columnist. His other books include America's Romance with the English Garden, from Ohio University Press, and Best Garden Plants for New England.

Inhaltsangabe

List of Illustrations
Foreword
Acknowledgments
Introduction
Chapter 1: Vick the Writer
Chapter 2: Flowers in the Garden: Flora, Goddess of Flowers
Chapter 3: The Garden Industry in the Nineteenth Century
Chapter 4: Women and Flowers
Chapter 5: Flower Garden Fashion
Chapter 6: The Vick Seed Company: Founded on Flowers
Chapter 7: The Garden Catalog: Means of Business
Chapter 8: Promoting the Seed Business
Chapter 9: Building His Business
Chapter 10: Vick Lays Out the Flower Garden
Chapter 11: Vick Sells the Same Flowers Year after Year
Chapter 12: Victorian Flowers That Vick Loved
Chapter 13: Vick’s Success: We Still Love His Victorian Flowers
Conclusion
Postscript
Notes
Bibliography
Index