Gebundenes Buch

Alternative Market Research Methods

Market Sensing

Herausgeber: Lawson, Alison

Beschreibung

Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.

Autor

David Longbottom is a Reader in Marketing at the University of Derby, UK. Alison Lawson is a Senior Lecturer in Marketing at the University of Derby, UK.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 312
• Erscheinungstermin: 20. September 2016
• Englisch
• Abmessung: 240mm x 161mm x 22mm
• Gewicht: 663g
• ISBN-13: 9781138843714
• ISBN-10: 1138843717
• Artikelnr.: 43917652