Altruistic Business: Why Conscious Businesses Outperform the Competition
Gavin Watson
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Altruistic Business: Why Conscious Businesses Outperform the Competition

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Ayn Rand was wrong. The form of shareholder capitalism that businesses have been practicing for years and that many business leaders have been taught is not only misguided, but it's also badly misaligned with what we know of human nature. It's even contrary to objective reality. While we spend nearly a third of our waking lives at work, many of us feel dissatisfied and disengaged in our jobs. Or worse, we're sleepwalking, doing only what we must to collect a paycheck. Wouldn't it be great to come to work excited to make a contribution and go home feeling fulfilled? In this groundbreaking book,...