Discover new strategies to amaze your customers...
This comprehensive and entertaining guide demonstrates the ways in which companies, both large and small, can attract and win new customers using Daniel Zanetti's "Customer Amazement Strategy".
Based on real-life stories of good and bad customer experiences, this book shows you just how important customer satisfaction is, not only for attracting new customers, but also for building lasting customer relationships which will ultimately shape the reputation of your company.
Real-life examples include:
- a hotel in Sydney that offers guests their choice of goldfish as a pet for
their stay;
- a dentist in Germany who wears mint flavoured latex gloves;
- a Swiss men's clothes shop that keeps the measurements of its forgetful customers on computer.
Offering advice on how to differentiate your business from its competitors, the book helps you to realize your company's unique selling proposition and therefore formulate a "Customer Amazement Strategy".
Zanetti's recommendations cover a wide range of industries including hotels, salons, garages, supermarkets, insurance companies, fashion retailers, airlines and more. If you are involved in selling or providing a service, this book,
a best-seller in Germany and Switzerland, will completely change the way you relate to your customers.
Praise and Reviews
"Unless you work deep in a mine - or somewhere else where you don't deal with a lot of customers - you'd best read this book. Daniel Zanetti has the courage to challenge the traditional and trendy Customer Satisfaction strategies, and has us donning our customers' shoes to examine what it takes to truly amaze people. His wonderful anecdotes of the good, bad and ugly in customer service nicely support his approach, and drive home the point that good just isn't good enough any more."
- Shaun Belding, President and CEO of Belding Skills Development Corporation and author of Dealing with the Customer from Hell
This comprehensive and entertaining guide demonstrates the ways in which companies, both large and small, can attract and win new customers using Daniel Zanetti's "Customer Amazement Strategy".
Based on real-life stories of good and bad customer experiences, this book shows you just how important customer satisfaction is, not only for attracting new customers, but also for building lasting customer relationships which will ultimately shape the reputation of your company.
Real-life examples include:
- a hotel in Sydney that offers guests their choice of goldfish as a pet for
their stay;
- a dentist in Germany who wears mint flavoured latex gloves;
- a Swiss men's clothes shop that keeps the measurements of its forgetful customers on computer.
Offering advice on how to differentiate your business from its competitors, the book helps you to realize your company's unique selling proposition and therefore formulate a "Customer Amazement Strategy".
Zanetti's recommendations cover a wide range of industries including hotels, salons, garages, supermarkets, insurance companies, fashion retailers, airlines and more. If you are involved in selling or providing a service, this book,
a best-seller in Germany and Switzerland, will completely change the way you relate to your customers.
Praise and Reviews
"Unless you work deep in a mine - or somewhere else where you don't deal with a lot of customers - you'd best read this book. Daniel Zanetti has the courage to challenge the traditional and trendy Customer Satisfaction strategies, and has us donning our customers' shoes to examine what it takes to truly amaze people. His wonderful anecdotes of the good, bad and ugly in customer service nicely support his approach, and drive home the point that good just isn't good enough any more."
- Shaun Belding, President and CEO of Belding Skills Development Corporation and author of Dealing with the Customer from Hell