Phillip Johnson

Ambush Marketing and Brand Protection

• Gebundenes Buch

Produktbeschreibung

The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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Produktdetails

• Verlag: Hurst & Co.
• 3rd edition
• Seitenzahl: 656
• Erscheinungstermin: 4. Mai 2021
• Englisch
• Abmessung: 249mm x 175mm x 41mm
• Gewicht: 1315g
• ISBN-13: 9780198845201
• ISBN-10: 0198845200
• Artikelnr.: 60555002

Autorenporträt

Phillip Johnson is Professor of Commercial Law at Cardiff Law School. He writes on all areas of intellectual property and on entertainment and public law. He is also a practising barrister at the Intellectual Property Bar, and a member of the Irish Bar, the Californian Bar, and the Washington DC Bar. He has consulted to the UK Intellectual Property Office, the World Intellectual Property Organisation, foreign governments, and industry.

Inhaltsangabe

Part A - Ambush Marketing, Concepts, Developments, and Incidents
1.: Ambush Marketing
2.: The Evolution of Ambush Marketing Laws
Part B- Ambush Marketing: United Kingdom and European Union Law
3.: Trade Marks and Merchandising
4.: Passing Off, Copyright, and Designs and Related Rights
5.: Symbols and Emblems
6.: Sui Generis Protection against Ambush Marketing By Association
7.: Licensing, Broadcasting, and Exhaustion
8.: Advertising and Trade Regulation
9.: Selling Tickets or Using them for Promotional Purposes
10.: Civil and Criminal Proceedings and Border Control
Part C: Ambush Marketing: Laws around the World
11.: International Context
12.: Australia
13.: Canada
14.: New Zealand
15.: South Africa
16.: United States