America in JeruSALEm - First, Anat; Avraham, Eli
121,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Gebundenes Buch

America in JeruSALEm develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first, using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture, a Jewish tradition, and a unique language-Hebrew-against the background of an ongoing national conflict.

Andere Kunden interessierten sich auch für
Produktbeschreibung
America in JeruSALEm develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first, using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture, a Jewish tradition, and a unique language-Hebrew-against the background of an ongoing national conflict.
Autorenporträt
By Anat First and Eli Avraham