Mira Wilkins, Frank Ernest Hill

American Business Abroad

Ford on Six Continents

• Gebundenes Buch

Produktbeschreibung

Documents the first sixty years of Ford Motor Company's international expansion, tracing its global business expansion across six continents.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 582
• Erscheinungstermin: 2. Juni 2011
• Englisch
• Abmessung: 235mm x 157mm x 38mm
• Gewicht: 1084g
• ISBN-13: 9781107007970
• ISBN-10: 1107007976
• Artikelnr.: 33624236

Autorenporträt

Mira Wilkins is Professor of Economics at Florida International University. She has also taught at Columbia University, Union College and Smith College. She is the author of many books and articles, including The History of Foreign Investment in the United States, 1914-1945 (2005), which was a Choice magazine Outstanding Academic Title and the co-winner of the Hagley Book Prize for the Best Book in Business History. Her latest book (co-authored with William J. Hausman and Peter Hertner) is Global Electrification: Multinational Enterprise and International Finance in the History of Light and Power, 1878-2007 (Cambridge University Press, 2008).

Inhaltsangabe

Introduction
1. First venture
2. Probing for markets
3. Model T: triumph and fable
4. The alchemy of war
5. Steps in expansion
6. The sun never sets
7. Prosperity and frustration
8. The missionary spirit
9. The best-laid plans
10. Marriage of convenience
11. Time of desperation
12. A world disturbed
13. Extreme of nationalism
14. The British empire
15. On both sides of World War II
16. The crippled phoenix
17. The new company
18. Manufacturing for world markets: from Dagenham to Geelong
19. New times, new faces, new policies
Appendices.