Nancy Lynch Street, Marilyn J. Matelski

American Businesses in China

Balancing Culture and Communication, 3d ed.

• Broschiertes Buch

Produktbeschreibung

Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture.

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Produktdetails

• Verlag: McFarland & Co Inc
• Seitenzahl: 342
• Erscheinungstermin: 1. Juli 2019
• Englisch
• Abmessung: 254mm x 178mm x 18mm
• Gewicht: 608g
• ISBN-13: 9781476672274
• ISBN-10: 147667227X
• Artikelnr.: 55309884

Autorenporträt

Nancy Lynch Street is professor emerita of communication studies at Bridgewater State University in Bridgewater, Massachusetts.

Inhaltsangabe

Table of Contents Acknowledgments Introduction Chronology of Chinese-American Trade, 1786-2022
1.
The Chinese Worldview
2.
Issues in Globalization
3.
China's Changing Consumer Landscape
4.
Case Study: Educational Programs and Exchanges in China
5.
Case Study: Two Art Exhibitions Cross the Pacific
6.
Case Study: "America Runs on Dunkin'" ... But Will China?
7.
Case Study: The Holiday Inn Network in China-More Is Better
8.
Case Study: DaimlerChrysler-Silence in China After the "Deal delete delete
Heard 'Round the World"
9.
Case Study: The Foxboro Company-Infrastructure's Hidden Jewel 10.
Case Study: The 2008 Beijing Olympics-Panning for "The Gold" 11.
Epilogue Appendix A: China Profile Appendix B: Traditional Chinese Holidays and Festivals Appendix C: Contrasting Cultures Appendix D: Bureau of Educational and Cultural Affairs (ECA) Exchange Programs and Information for the Council on International Educational Exchange Appendix E: Information and Resources Appendix F: Norms for Negotiation Glossary Chapter Notes Select Bibliography Index