Rima Suqi has been described as having "shopping in her soul,” however she is much more than just shopping. She's a self-proclaimed "numbers junkie” who - through key relationships with retailers and designers - has developed a keen understanding of the business behind retail. She knows it's not enough to be a pretty product; it's got to be a product that sells. For this reason, companies large and small have sought out this trend expert to help brand themselves, name their products, write press releases, brochures, catalogs and advertising copy. Television producers love her natural on-camera style and often book her for lifestyle segments on everything from travel to fashion trends; she also hosts in-store events, product launches and shopping tours on request. A contributing writer for Alef and Organic Spa magazines, Suqi writes "Best Bets” for New York Magazine's online edition, has authored three style books and and regularly writes for national magazines.