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It will be of compelling interest to historians, social scientists and business academics concerned with the dynamics of economic and corporate growth, industrial development, and the diffusion of productive and business models.
This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and…mehr

Produktbeschreibung
It will be of compelling interest to historians, social scientists and business academics concerned with the dynamics of economic and corporate growth, industrial development, and the diffusion of productive and business models.
This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms that combined indigenous and foreign practices in unforeseen and often remarkably competitive ways.
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Autorenporträt
Jonanthan Zeitlin is Professor of History, Sociology, and Industrial Relations at the University of Wisconsin-Madison, where he is also a co-director of the European Union Center. He has been a consultant on industrial and labour market policy for the International Labour Organization, the United Nations Industrial Development Organization, and the Greater London Council. Gary Herrigel is Associate Professor of Political Science at the University of Chicago, USA.