Thesis (M.A.) from the year 2015 in the subject Communications - Media and Politics, Politic Communications, grade: 95%, Communication University of China (Institute of Communication Studies), course: Master Thesis - News Framing, language: English, abstract: This thesis aims to analyze how BBC News frames China's National Image. The general objectives are to determine the most dominant frames used and to identify the motives behind the choice of frames used. This study, through the use of qualitative content analysis looks at all BBC News online reports on APEC CEO Summit 2014 and Occupy…mehr
Thesis (M.A.) from the year 2015 in the subject Communications - Media and Politics, Politic Communications, grade: 95%, Communication University of China (Institute of Communication Studies), course: Master Thesis - News Framing, language: English, abstract: This thesis aims to analyze how BBC News frames China's National Image. The general objectives are to determine the most dominant frames used and to identify the motives behind the choice of frames used. This study, through the use of qualitative content analysis looks at all BBC News online reports on APEC CEO Summit 2014 and Occupy Central protests in Hong Kong. Framing and Agenda-Setting communication theories were researched and used throughout the study. This study is significant because it contributes a new perspective to the academic discussion on Western media framing process of China's National Image. This study found that China's National Image is represented unfavorably by BBC News and that the frames used were dependent on the specific event. Moreover, this research found that BBC News reporting of both events was bias, which can be attributed to journalists' routine practices and organizational ideology regarding BBC News reporting on China-related events. This discourse is relevant and important. It provides valuable insights to contemporary China about BBC news' representation of its image. Given the findings, it is fair to assert that BBC News, through its reporting on China-related events aims to misrepresent the image of China. The results may encourage further discussion on the existing phenomenon about Western media framing of China.
I am an academic enthusiast from Grenada, a small island in the Caribbean. In 2010, I graduated from St. George's University with a bachelor of science degree in marketing. In 2015, I graduated with a master of arts degree in international communication from Communication University of China. I believe in the power of education. Coming from humble beginnings, I knew there was only one way out and that was through education. I have empowered myself through learning, experience and the eagerness to achieve. On the personal or cultural side, I have been crowned Miss Grenada National Carnival Queen 2008 and Miss Carival 2009. I've participated in seven beauty pageants, my participation has boost my self confidence, self esteem and has filled me with humility. In the future I will embark on pursuing my PhD in media studies/communication. In terms of the career path, I am interested in academia and as such I will like to be a professor/lecturer/teacher. I know that there is a rewarding satisfaction in sharing knowledge while learning from others and helping them with the journey towards success, I will like to be a part of that movement.
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