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Why do we attempt to justify decisions that are clearly irrational? The answer lies in â cognitive dissonance,â the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.

Produktbeschreibung
Why do we attempt to justify decisions that are clearly irrational? The answer lies in â cognitive dissonance,â the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.
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Autorenporträt
Dr Camille Morvan is a pyschology researcher and founder of the psychological human resources company Goshaba. She has taught at Sciences Po in Paris and at Harvard University, as well as working at the École Normale Supérieure. Dr Alexander O'Connor did his postgraduate work at the University of California, Berkeley, where he received a PhD for work on social and personality psychology.