Andreas Mebert

An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy

How to Create Uncontested Market Space

• Broschiertes Buch

Produktbeschreibung

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of â blue oceansâ in uncontested market space.

Produktdetails

• The Macat Library
• Verlag: Macat International Limited
• Seitenzahl: 112
• Erscheinungstermin: 15. Juli 2017
• Englisch
• Abmessung: 198mm x 126mm x 10mm
• Gewicht: 138g
• ISBN-13: 9781912128426
• ISBN-10: 191212842X
• Artikelnr.: 48848451

Autorenporträt

Dr Andreas Mebert holds a PhD in business administration from the University of Manchester. Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.

Inhaltsangabe

Ways In to the Text Who are W. Chan Kim and Renée Mauborgne? What does
Blue Ocean Strategy Say? Why does Blue Ocean Strategy Matter? Section 1:
Influences Module 1: The Author and the Historical Context Module 2:
Academic Context Module 3: The Problem Module 4: The Author's Contribution
Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7:
Achievement Module 8: Place in the Author's Work Section 3: Impact Module
9: The First Responses Module 10: The Evolving Debate Module 11: Impact and
Influence Today Module 12: Where Next? Glossary of Terms People Mentioned
in the Text Works Cited