An Assessment of Advertising Practices in Awash International Bank,SC - Teklemariam, Hailu Woldegebriel
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Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very…mehr

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Produktbeschreibung
Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Bank's marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Bank's vision. This can happen only if the Bank's image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, "In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create."
Autorenporträt
Hailu W. Teklemariam, MBA, BA: Estudou Economia e Administração de Empresas. Casado com Blen A. e pai de Miki e AJ, Hailu é assistente executivo do CEO do maior banco privado da Etiópia, o Awash International Bank S.C. Hailu escreve em jornais locais sobre questões socioeconómicas na sua língua materna, o amárico, e em inglês.