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This book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values of luxury: functional, social and individual while also addressing consumer guilt. the main terms individualism and collectivism were also discussed

Produktbeschreibung
This book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values of luxury: functional, social and individual while also addressing consumer guilt. the main terms individualism and collectivism were also discussed
Autorenporträt
Tagreed Abalkhail was born in Riyadh the capital city of Saudi Arabia. She finished her undergraduate studies in 2000.In 2005, she began her career in academia as a teacher assistant of Fashion Design while pursuing her Masters degree from King Abdulaziz University.In 2015, she earned her PhD degree from Louisiana State University.