Tagreed Abalkhail

Broschiertes Buch

An assessment of values concerning luxury brand purchase intention

A cross cultur comparison

Beschreibung

This book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values of luxury: functional, social and individual while also addressing consumer guilt. the main terms individualism and collectivism were also discussed

Autor

Tagreed Abalkhail was born in Riyadh the capital city of Saudi Arabia. She finished her undergraduate studies in 2000.In 2005, she began her career in academia as a teacher assistant of Fashion Design while pursuing her Masters degree from King Abdulaziz University.In 2015, she earned her PhD degree from Louisiana State University.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 160
• Erscheinungstermin: 7. September 2015
• Englisch
• Abmessung: 220mm x 150mm x 10mm
• Gewicht: 256g
• ISBN-13: 9783659772788
• ISBN-10: 365977278X
• Artikelnr.: 43773362